One of the reasons I (the owner for Little Geraldine) left my previous job was because I didn't feel like I was making a positive difference in the world. In fact, I felt like the industry I previously worked in had an incredibly detrimental impact on the environment. Whatever I ended up doing, I knew that I wanted to feel I was helping the world in whatever little way I could.

The list of supported causes will grow as the business grows. So "watch this space".

Endangered Species Recovery

A percentage of every purchase from our Endangered Species range goes to support endangered species recovery.

It may not seem like a big deal but to me, given the aforementioned goals, it is pretty huge.

I have managed to donate $66 so far to  and will continue to donate with the continuing sales of our endangered species range.